The Team GB Cycling team has joined up with the UK based sports nutrition company CNP Professional to develop a new energy boosting gel called Pro Energy Max.
The cola-flavoured gel is available in a 45g single-portion sachet and designed to be taken either during exercise or competition.
The gel's formula includes caffeine, guarana, carbohydrates and electrolytes and is intended to help maintain energy levels and heighten mental altertness.
Pro Energy Max will be used by both Team GB Cycling and the Sky Pro Cycling team taking part in the Tour de France.
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